If you are trying to justify buying a bottle of this just to turn around and sell it again (this is called “flipping” and is technically illegal), you’ll want to look at the “A” price compared to the “S” price. Some of these bottles have variations in their prices from store to store and state to state, but typically, this is the most fair price you will pay for these bottles. Other times, they’ll mark prices below retail as a kind of sale (usually with a catch).Įither way, if you can obtain any of these bottles at the “B” price, buy them immediately.Ī is for “ Average or Suggested Retail Price.” This is the price that you’ll typically see a bottle listed for if it is on the shelf.

Sometimes stores mark a particular allocated bottle under the suggested retail price to reward more valued customers. The price a store buys a bottle for and the price that they sell it for is how they earn their profit. How can a liquor store sell below the suggested retail price?īecause distributor’s sell bottles to stores at prices lower than that. It’s below the distiller’s suggested retail price. Here is what you should knowī is for “ Below Suggested Retail Price” and is the price that you’ll rarely see.

We have attempted to compile a list of all of the allocated bottles we could think of in 2019 and break it down so that you could get an idea what the 3 different prices are for a bottle of allocated whiskey. At what point do you know when to buy and when to walk away? So many factors go into play with what a retailer suggests as the retail price and where it ends up from there.Ī bottle’s suggested retail price may be sold below that price but it almost always is sold above that price. Bourbon pricing for rare and allocated bottles is difficult to understand, let alone to explain.

Mic drop bourbon for sale